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Did Google Penguin Smash You? What Can You Do?

Google rolled out Google Panda months ago, it smashed the rank of low quality content sites and promoted the high quality content site. A couple weeks ago, Google rolled out another updates of Google’s Algorithm by calling it as Google Penguin.

Google updates its algorithm from time to time, either officially or unofficially. The purpose of Google updating its algorithm seems to be very clear all the time, Google is doing their best to give the most relevant and useful content to the searchers.

What Is The Changes In Google Penguin?

Google only change certain things to its algorithm in every updates, this update Google focus more on reducing webspam and promoting high quality content site, Google will look in depth into these following:

1. Keyword stuffing
Repeating a keyword excessively into a post, a reasonable keyword density should be 2% – 5%.

2.Link schemes
Link building to improve search engine ranking for certain posts or pages, backlinks linked to the site from various sources.

3. Cloaking, “sneaky” redirects or “doorway” pages
Cloaking a link or redirect a link to your site, it’s a smoke effect to the searchers, but not to Google.

4. Purposeful duplicate content
Using duplicate content on your site is a big NO to Google, people used to expand the size of a website but it doesn’t in its search engine ranking.

A quote from Google Webmaster Central:

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.

What Can You Do After Google Penguin?

In fact, it’s easy to rank well in the search engine as long as you follow Google’s guidelines and follow exactly what they want. What Google wants is very simple, Google wants quality and useful content for its searchers.

Here are some advices from Search Engine Land for webmasters:

Our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.

Basically what can you do to rank well in the search engine is very simple, you just have to keep writing and provide valuable and useful content on your blog, that’s the only thing you need to do, it’s a plus if you can do some white hat SEO for your blog such as guest posting, or it’s still fine if you don’t do any SEO as quoted by Search Engine Land.

Wrap Up

Google Panda change affected about 12% of queries, while Google Penguin affects about 3.1% of queries only. Anyway, no matter how far Google update its algorithm, we shall always stick to the proven quality link building which is writing guest post in similar niche blog, writing quality and useful content on own blog, building a community and conquer the SEO war.

A few of my niche blogs have been dropped after Google Penguin, not too pain because some of my other niche blogs remain strong. I’ll keep adding unique content to all my niche blogs and doing some white hat link building. If you want to rank well in the search engine, keep adding unique and compelling content to your site is the only way.

Is your niche blogs smashed by Google Penguin?

Also one of my friends blog caught by this algo and he found that he was interlinking same articles over and over again in his posts. BTW your CommentLuv plugin is not working.
@Zeeshan, Excessive of backlinks or overlinking in short period might be easily caught by Google, we shall play safe. Keep adding unique and useful content, and doing natural link building such as blog commenting and guest posting. Thanks for telling me about the CommentLuv plugin, I'm finding solution to fix it. Thanks Zeeshan! :)
Hi Lee ! I think Penguin and Panda only hit blog that are more than 5-6 months Old. I always repeat keywords 4-5 times for 400 Words post ! What yous say about that ?
@Ammar, Glad to see you here Ammar. Google Panda and Penguin should affects any blogs in the web. 4-5 times for a 400 words post, it's only 1%. In generally, 2-5% is considered reasonable. Anyway, SEO can be done or can be avoided, your site will rank well as long as you write amazing and useful content for readers. :)
Lee, Great post. First Panda and now Penguin. Different sites/blogs get hit with each update. Apart from some basic ethical rules, repeatedly changing the algo is only making people losing trust on Google. But it is only because of Google's monopoly that users don't have any other choice. Worst part is that with every new algo update, many genuine sites also get hit.
@Maninder, You're right, some huge authority sites who provides great content also get hit by Google algorithm updates, perhaps due to some minor factors which bring them down. I believe that people won't be losing trust on Google, it's because Google algorithm doesn't affect searchers and they will be using it all the while, that being said Google still has huge users, if webmasters don't rely on Google, they might not be able to receive more traffic. It's my point of view, who knows there will be another Search Engine launched in coming future? ;)
I am not seeing any Penguin impact but a couple of my blogs were hit by Panda in the beginning of April. The traffic halved for one of my high traffic generic websites :( Anyhow, There's no major change for DollarShower.
@Ajith, Don't worry Ajith, keep doing what you think is right, adding more amazing content to your site and no black hat SEO, you'll survive in the end. :)
I hope old link building strategies still work after Google panda and Penguin updated. BTW, thanks for the post Lee, I read all the comment and still believe on my way to do SEO.
@Trung, Yes Trung, the old link building strategies still work but just to make sure you build natural link with white hate method. After all, you're still required to write amazing content on your blog to get a better search engine ranking. :)
@Ajith maybe the content is too generic, I know Google don't like sites that have no niche or focus.
I know a few people that have been virtually wiped out by it! I guess White Hat SEO methods are the best way to go!
My frank opinion is that with penguin update, actually the quality of the search result is not as good as it used to be. But what to do, just have to go back to the olden days of link building and start from 0 again.
My seo test site was crushed by the update. So much so I have completely stripped it back and started again. This time I am toying with purely white hat seo.
Google always drives animals on to our blogs and they will take revenge on us. The last panda updated crushed my 3 months old blog. Thanks for the tips to survive during panda update.

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