Your website is the centerpiece of your business. It serves as your storefront display or the place where people go to answer a question.
Yet, many people don’t know what it takes to have a successful website. They find that they build it, but people don’t show up.
Read on to discover how to make a successful website.
1. Set Goals for Your Website
How will you know whether or not your website is successful? That starts by having specific and measurable goals for your site.
For example, you can have goals for traffic and newsletter conversions. You may have sales conversions as another goal for your site.
The goals of your site also influence the design of your site to drive those specific actions.
2. Create a Great User Experience
User experience is central to the success of your website. The elements of the user experience are loading speed, navigation, readability, and overall ease of use.
You want to make sure that everything about your website contributes to positive user experience. Poor user experience will result in a site that doesn’t get much traffic or people who don’t stay on your website.
You can create a good user experience by using a CMS like WordPress. WordPress for small business is an affordable and easy way to build your site.
3. Provide a Ton of Value
You need to understand why people come to your website. You also have to learn what they’re looking for and how you can provide that information better than everyone else.
That’s how you provide value to people. It doesn’t necessarily mean that each blog post has to be a book of information. You can add your own spin and experiences to the same information.
That’s often enough to provide an engaging and valuable experience.
4. Technically Ready for SEO
Another reason why so many small businesses and bloggers turn to WordPress is that it is easy to set up the site to be found by search engines. You can install a plugin that does all of the work for you.
You still have to know the factors that go into search results, but a plugin can help you make the most of your development efforts.
5. Use Analytics
You’ll know if your site is reaching the goals or not by measuring the success of the site. You can install Google Analytics and set up goals within analytics to track your success.
Heat mapping tools will show you how people use your site once they arrive. Heat maps show where people click and how far down the scroll through your articles.
How to Make a Successful Website
If you want to know how to make a successful website, you need to know two things: your goals and your audience. Without those items, you can’t design a website that your audience will respond to.
Once you have those in place, then you can focus on providing an experience for both visitors and search engines. You’ll get more traffic and better results.
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