How to Know You’re Putting Out Quality Content on Social Media: A Guide

For any brand, social media channels are a vitally important tool. In the US alone, 72% of people say that they use at least one social media site. This is a huge demographic that it would be absurd to ignore.

This is why the biggest and brands do anything but ignore social media users. It’s no coincidence that 97% of Fortune 500 companies use at least one social media platform to promote their brand and business activities. But it’s not enough to only be on social media sites, you need to make sure you’re putting out quality content on them, as well.

Sometimes, this is easier said and done. So, how can you be sure that the posts and media you’re putting out are hitting the mark? Read on to find out.

How to Know You’re Producing Quality Content

When it comes to social media sites, the good news is you don’t have to guess how your content is performing. There are a number of different ways you can definitively measure whether posts are performing well or not. The most important of these is, of course, analytics.

One of the best things about posting on and marketing through social media platforms such as Facebook, Instagram, and Twitter, is that each of these sites provides you with analytics for each one of your posts. You can see what your followers are responding to and what kind of content they’re not interested in.

This allows you to inform your future content strategy, but it is also great for A/B testing. A/B testing involves putting out two versions of the same post to a limited number of followers and monitoring the analytics before posting the winner on a larger scale. It is a great way to ensure your social spend is well used and your content will perform well.

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Another way to know whether your content is resonating with your social media audience is by checking things such as how many followers you have, how many likes your posts are getting, or how many people are engaging with your content.

Social Media Posting: Some Tips

If you’d like to improve your content a little more, here are some quick and dirty tips. You should always tailor your content to your individual social media sites. What will work on Instagram may not work on Twitter, so you’ve got to know your sites, and know their audiences.

Using ads to get your content in front of your target audience can also help. Reaching an audience is much easier when you specifically target your content to its desired demographic.

Finally, follow the 80/20 rule of social media. Your content should be 80% interesting and 20% actual advertising. Your followers will thank you for it!

Create a Stellar Content Strategy Today

All of the above tips and tricks should help you to ensure that you’re producing only the highest quality content. It can take a while to find your feet, but once you do, there’ll be no stopping you. If you’d like to learn more about the wonderful world of digital marketing, check out the rest of our site.