Did you know that Google receives almost 2.3 trillion searches a year?
With thousands of searches happening every minute, you have to ask if your site is showing up on the top of Google results. If you’re looking to improve your rankings, you came to the right place.
Check out these SEO marketing strategies to boost your ranking results.
1. Perform a Website Audit
If you want to boost your SEO rankings, the first step is to perform a website audit. Once you audit your website, it will help you identify the strengths and the weak aspects of the site.
When you know the strengths of your website, you can focus on the weaknesses. During the audit, you will be able to learn the website structure, information architecture, and the current content.
Based on the audit results, you will be able to learn the weaknesses and the areas of improvement.
2. Make Site Navigation Easy
Is your website user-friendly? Google crawlers search through your website, and if your site is not user-friendly, it will ruin your SEO ranking.
If your website is not user-friendly, it will hurt your bounce rate. This means that if a visitor can’t navigate your website without an issue, they will leave and go to a competitor’s website instead.
Those sites that are not easy to navigate will create a negative user experience and frustrate visitors. As a rule of thumb, a user should not click more than three times to reach the page they want.
Make the menu clear and easy to use if you want to improve your SEO rank.
3. Check the Site Speed
Google doesn’t like slow websites, so if your site takes more than three seconds to load, it will hurt your ranking.
With so many websites out there, visitors don’t have the patience to wait for your site to load. There are a few things you can do to speed up your website, such as image file size, script handling, and browser caching.
If you have large image files on your website, it can cause slow loading times. One way to solve this problem is by compress and optimizing your files.
Browser caching helps your store the data on your user’s computer, so it doesn’t have to load every single time they open your site.
4. Remove Duplicate Content from Your Site
If you have duplicate content on your site, now it’s the time to remove it. Having content for the sake of having it won’t help your SEO efforts. Google will see through your duplicate content and lower your ranking.
You might have duplicate content, even if you’re not aware. For example, if you two different pages with a similar name, Google might consider it as a duplicate content.
Go through all of your pages and content and make sure there’s no duplicate content.
5. Make Your Website Mobile Friendly
Did you know that about 60 percent of mobile searches take place via mobile devices? Chances are your most visitors are visiting your website using their mobile device.
Since they have access to a web browser at their fingertips, they won’t wait until they get home to use their laptop computer. If your website is not mobile-friendly, your users can experience long loading times, and the format might not read well on a smaller screen.
6. Focus on High-Quality Content
Long gone are the days when website owners could slack off on the quality of their content. In order for your website to stay high on the google rankings, you need to focus on writing great content.
Even if you optimize your site for mobile or increase your site’s speed, Google crawlers will call you out on any poor content created. Make sure if you’re going to create blog posts, the content is well-researched, entertaining, and proofread.
7. Fix Your Metadata
If you want Google to give your site a higher ranking, you need to improve the metadata on your site. You can improve the metadata by incorporating the keywords into the title.
It’s also important that you also include your keywords in the page descriptions. You should also include your keywords when you tag videos, images, and any other visual media.
8. Add Inbound and Outbound Hyperlinks
Another way to improve your Google rankings is by adding outbound and inbound links to your site.
Google crawlers want to see that your site has internal and external links.
Make sure you link to other pages on your site and encourage your visitors to click on them. For example, you can encourage them to contact you for more questions or ask them to read a similar article.
You should also link to other reputable sources outside your site. Make sure you’re careful only to add reputable sources, or Google can penalize you for using broken external links.
9. Creat Easy to Read Content and Use Header Tags
As we mentioned before, any content you produce must be easy to read. Not only do you want to keep the sentences short and simple, but you also need to break up the text.
Make sure you use headers to separate large blocks of text and help the eyes of the reader navigate through the text. If visitors see a large block of text without headers, they will feel less inclined to read it.
10. Image Optimization
As we mentioned in a few sections, it’s important to optimize your images if you want to improve your SEO ranking.
There are many different ways you can optimize your images, such as changing the file size and the format. Make sure you also use descriptive names when it comes to your images.
Rather than naming an image “lipstick,” you should name it, “long-lasting red lipstick.”
Give These SEO Marketing Strategies a Chance
Now that you know about these SEO marketing strategies, you can start improving your rankings.
Start by focusing on running a site audit, optimize your site for mobile, check your site speed, and focus on image optimization.
For more tips for improving your results, check out the rest of our blog.