Turning Your Blog Into a Brand: The Importance of Logo Design for Bloggers

Did you know the woman who designed the Nike logo in 1971 was only paid $35.00 for her work?

It’s safe to say she probably had no idea that, in that moment, she was creating what would become one of the most iconic logos of all time.

If you have a blog, then you, too, need an iconic logo. Sure, it might never be as famous as the Nike logo, but it can go a long way in helping you further establish your brand.

In this article we’ll discuss the importance of logo design to your blog and why you need to be sure that you have the perfect image headlining your site as soon as possible.

Now then, let’s get started!

The Importance of Logo Design

It can’t be overstated how important logo design is to the success of your blog.

It may sound crazy, but a powerful logo can truly take your blog to the next level. A well-designed logo can help further establish a connection with your readers that keeps them coming back for your content time and time again.

Choosing the right font, colors, and imagery will help you create the vibe that you’re trying to achieve with your blog. For instance, if you have a light-hearted blog about pop music, a quirky font and some bright colors could help portray that to your audience.

Furthermore, a professional logo tells readers that you’re a credible source that should be taken seriously.

You Don’t Need to be a Business

Big time corporations and small businesses aren’t the only people who need professional logos. Even if you’re only representing yourself, you’re a brand, and you want to be taken seriously as a blogger.

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You don’t have to be McDonalds or Pepsi. A high-quality logo will tell readers that “Steve’s Pop Blog” is a legit source to read about the latest happenings in the pop music world.

Where to Get a Blog Logo

Thanks to technology, getting a professional logo for your blog has never been easier.

You can use a logo design tool to create one for yourself in minutes. Just make sure your logo is unique to you and your brand, but most importantly, have fun in the process!

If you’re not quite that creative, or you’re having trouble picturing exactly what you want your logo to look like, you can outsource your logo to a designer online. Working with someone whose job is to make logos can help ensure that you have the perfect logo for your blog.

What’s Next?

Now that you understand the importance of logo design to your blog, as well as what makes a logo good and where to get one, you’re all set!

Be sure to check out our blog for more tips and tricks on how you can improve your blog’s branding, as well as how you can create the best content imaginable. 

The next Nike logo is out there waiting to be designed. Who knows, maybe it will be created by you!