Are you looking to get started on a blog or a vlog to boost your personal brand or business?
Both blogging and vlogging are an amazing way to make deep connections with your audience. You can use them both to put out the content you want to put out and promote all of the things that you’ve got going on. Many people tend to wonder, however, “what is the difference between blog and vlog?”.
That’s what we’re going to discuss today. Before you launch your blog or vlog, you need to differentiate the two and figure out which format is better for your brand. There are pros and cons to both, so keep reading and by the end, you’ll know whether you want to become a blogger or a vlogger.
What Is the Different Between Blog and Vlog?
When you break it down to their simple definitions, blogging and vlogging share a lot of similarities.
A blog (a truncated version of “weblog”) is essentially an online journal that allows you to distribute information and connect with people online. They’re an extremely important aspect of digital marketing for companies of all sizes, but they’re also great for young writers or journalists trying to establish an audience.
Vlogs focus solely on video content, rather than written content. The word “vlog” is short for “video blog”, so the ethos is exactly the same, but they have more entertainment value. Vlogs became popular in the mid-2000s when YouTube broke onto the scene and people could post videos of anything they wanted online.
Pros and Cons to Blogging
Deciding whether to start a blog or a vlog is a big decision. Here are some of the pros and cons of blogging:
- It’s a low-cost way to reach people and if you’re dedicated, you can monetize a blog.
- You can quickly establish yourself as an expert in your field, like Clint Stinchcomb.
- There are loads of ways to make money, for example, through sponsored content, ad revenue, or selling your products.
- You can drive traffic to your business website.
- It can be difficult and time-consuming to find your voice and appeal to the right audience.
- If you’re not a natural writer, it might be more difficult to gain traction.
- It might take some time to actually make money.
Pros and Cons to Vlogging
Vlogging might be better for you if you’ve got a more outgoing personality and you like being on camera. But, check out some of the pros and cons and decide for yourself:
- You’re more likely to gain an audience because people are keener to watch videos than read a blog.
- Once you know how to produce and edit videos, vlogging can be a much faster process.
- Success is easier to measure through engagement.
- Some of the richest entertainers in the world are YouTube stars.
- There’s a larger up-front investment with vlogging, as you’ll need a good camera, microphone, and editing software.
- You’ll also have to put the time into learning how to use these things, which can take months or years if you want to be an expert.
- There’s more permanence with a vlog; with a blog, you can quickly edit something after it’s been published and with a vlog, you’d have to take down the entire video.
Which Will You Choose?
Now that we’ve answered the question, “what is the difference between blog and vlog?”, you can decide what’s best for you. There are great paths to success with both options, so pick which is better for your personality.
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