Using SEO vs PPC to Reach Your Target Audience: Which Is Better?

About 93% of all online activities begin with a search engine like Google. If you’re not using search engine marketing (SEM) tactics like search engine optimization (SEO) or pay-per-click (PPC) advertising, you’re missing out. Your competitors are appearing for those searches instead!

What’s the difference between SEO vs PPC? Which should you choose for your business?

Keep reading to find out! In this guide, we’ll review everything you need to know about SEO and PPC before you make your choice. Read on to learn more!

What Is SEO?

SEO allows your organic website content to appear on search engines like Google. The higher you rank on Google, the more people will see you. A higher search engine ranking will also:

  • Increase your website traffic
  • Boost brand awareness
  • Improve your brand’s credibility
  • Encourage people to trust your brand

At the same time, you’re ranking ahead of the competition.

With SEO, you’ll need to know which keywords your customers are searching for online.

Google’s search algorithm changes throughout the year. With that in mind, you’ll need to adapt your SEO strategy constantly. Otherwise, you could fall behind competitors.

About 60% of all web traffic occurs on a mobile device. Whether you decide on SEO vs PPC, don’t neglect your mobile audience. In fact, Google uses mobile-first indexing to determine rankings.

If your website isn’t mobile-optimized, you’re already losing customers.

What Is PPC?

PPC advertising allows you to create digital ads on search engines. You can also use platforms like Facebook, LinkedIn, and Instagram for PPC advertising.

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There are different forms of digital ads, including shopping ads, remarketing, and display ads.

Remarketing allows you to reappear in front of previous website visitors. Display ads, on the other hand, allow you to use animations and videos.

If you plan on using PPC advertising vs SEO, you’ll need to know who your customers are. You can target your audience based on demographics like location, age, and gender.

Which Is Better?

About 85% of companies claim search marketing (PPC and SEO) are the most effective tactic for acquiring new customers. When choosing between SEO vs PPC, however, it helps to know their differences.

First, SEO is organic, meaning you don’t have to pay for your listings. However, you’ll need to cover a range of different keywords. It can also take time before you generate results.

PPC, on the other hand, allows you to rank online immediately. However, you’ll have to pay for clicks or impressions. As a result, you can blow through your advertising budget.

Instead of choosing between PPC advertising vs SEO, consider using both. As more people visit your pages through PPC, Google will take notice and your SEO ranking will improve!

Consider working with media shark to develop an SEM strategy without blowing your budget.

SEO vs PPC: Choosing What’s Best for Your Business

To recap, which is better for your business, SEO vs PPC? Really, it depends on your budget and goals.

If you want to limit spending, go with SEO. If you want immediate results, use PPC. Using both can help you achieve long-term goals.

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