Looking for the best way to attract more plastic surgery patients?
Ready to start using inbound marketing to help your practice succeed?
There are plenty of ways that you can market a medical practice or business, but some marketing methods offer better results than others. Inbound marketing offers a great return on your investment and works well as a long-term strategy, helping you to continue gaining new clients for years to come.
Below are the 10 inbound marketing tips you need to know to get more patients with your plastic surgery website.
1. Know Your Buyer Personas
Before you get too far into using inbound marketing techniques, it is very important that you first know what your business stands for and exactly what kind of patient you are looking to attract.
Take the time to craft your buyer personas and make sure you have an idea of exactly what type of person will be using your services.
By knowing your buyer personas, you will become more effective at every other inbound marketing tactic you use. It will help you write more relevant blog posts create better email campaigns, and manage your social media accounts more wisely.
Once you have defined who you’re marketing your services to, only then is it time to move on.
2. Create the Ideal Plastic Surgery Website
If you haven’t already taken the time to perfect your plastic surgery website and make it very user-friendly, now is the time to do it.
Make sure it has an attractive design and looks professional. It should also be very easy-to-use. Clients should easily be able to find any page they’re looking for through your site’s navigation menu.
At the very least, make sure you have a contact page, a services page, testimonials, and a blog.
Also, consider taking the time to create content-rich pages that explain the types of surgeries you offer clearly. It’s a great idea to make an individual page for each type of surgery or procedure you offer, similar to what Allure Plastic Surgery has done on their site, for example.
3. Blogging Will Be Your Bread and Butter
At the center of a great inbound marketing strategy are high-quality blog posts that speak directly to your target customers and buyer personas.
There are many reasons why blogging is so effective at marketing your business and increasing your website traffic. Content helps establish your brand and brings in more traffic from search engines, so if you’ve yet to add a blog to your plastic surgery website you need to do it as soon as possible.
Make sure you’re regularly creating and posting quality blog content. These posts may help explain procedures, answers common questions, or help your target customer with other needs.
Remember that you should be offering value through blog posts first. Marketing your business using your blog posts should be your secondary goal.
4. Don’t Forget the Technical Side
In addition to creating great content and having a great visual design on your website, you also need to pay attention to a few other factors. Search engines have special ways of sifting through your site.
Factors such as URL structure, header markup, alt text, meta tags and headers should all be optimized for allowing search engines to easily find your site. You should also optimize the speed of your site.
Additionally, since so many users are on mobile these days, it is also important to optimize your site for mobile. Consider using a responsive design.
5. Use the Right Keywords
When writing blog posts and adding pages to your website you also need to make sure you’re using relevant keywords. Use keyword research tools such as the Google AdWords Keyword Planner to make sure you’re targeting the right ones for your site.
Optimizing your content for keywords will help to make sure any potential patients can easily find your site. If done well, potential patients will find your website when they search for terms that are relevant to the services you offer.
Use your buyer personas to find out what your target audience is searching for. Then, decide which primary keywords you will be targeting for each post and on your site as a whole.
6. Connect With Your Crowd Using Social Media
If your practice isn’t already on social media, you’re missing out on a lot of action. Social media is one of the best ways to connect with potential clients.
Using social media can go a long way in building trust in your business and helping potential patients get to know about you and your services in a conversational way. Staying active on social media channels will also help your website to rank better in search engines.
However, when you use social media make sure that you’re not just spamming the people on your page. Instead, use it to build authentic connections and offer value by posting links to relevant videos, blog posts, or news articles.
7. Nurture Leads With Email Marketing
While it may seem like inbound marketing may be very time consuming, it may not be as hard as you think. Email marketing can be a huge help when it comes to nurturing leads without spending too much time.
Email marketing campaigns can be a great help in allowing you to connect with your different clients and offer promotions. Email correspondence also usually has a great conversion rate.
Tie in email autoresponders and landing pages with your website and blog and you’ll have a great and automatic way to nurture leads and gain new patients.
8. Master the Art of the CTA
When it comes to writing blog posts, emails, and social media content, it’s important that you’re always providing value to potential patients. You should always be offering new information and helping them solve problems.
However, you should still be including calls-to-action (CTAs) in nearly every type of content you create. Use CTAs to help convince your followers to book an appointment or a consultation, join your email list, or learn more in some way.
9. Spy On Your Competitors
Chances are that some of your competitors are already doing quite well with inbound marketing techniques. It’s important that you take a look at what they’re doing.
You can learn a lot by looking at competitor blog posts and seeing what is popular with their audience, checking out their website design, or even signing up for their email list.
Consider using digital tools to get even more detailed information on competitors. Then, make sure you’re outdoing them.
10. Set Specific Goals and Monitor Your Results
In order to get where you’re going, you need to have a plan. You need to always ensure that you’re setting specific and attainable goals. It’s important to look at analytics and data often to see exactly what’s working and what isn’t.
By constantly tweaking your strategy you will eventually find out what works for you. You’ll see exactly what blog posts are getting the most views, for example, and find out what type of content or marketing strategy connects with your target audience.
Inbound marketing takes time and you may not see the fruits of your labor immediately. However, results will come. By following, the tips above you’ll have a great chance at bringing in the right patients to your plastic surgery website and to your practice.
Looking for more blogging ideas and strategies? Check out our Blogging Tips section now to learn more and get started right with inbound marketing.