3 Top Local SEO Ranking Factors

In the 21st century, no one can get away from local SEO. Did you know that less than one percent of people scroll through the second page of a google search? This means that if you shirk your local keywords, and don’t care about ranking factors, your business is likely to be forgotten. 

Thankfully, there are solutions. This article will walk you through some of the best local SEO ranking factors to try to help you improve your local SEO. Keep on reading to learn some of the best insider tips about SEO you can find. 

1. Proximity

Originally, Google would simply show you the top search results for the subject you searched. Now, however, Google takes into account that most people are looking for results around them. 

This is why it’s very important to market to the people close to you. Optimize your keywords based on those who live nearby, because it’s a losing fight to try to get people from areas further away to try to rank with your SEO. 

However, just because Google prioritizes businesses nearby, doesn’t mean you get to slack off. Make sure that you work your SEO as much as you can, so you can beat out your competitors, and show up in Google’s “Map Pack”. Do you know those businesses that show up in a little list separately from other Google search results when you search? — that’s the map pack. 

2. On-Page Performance 

The success of your keywords and traditional SEO is is another important factor. Make sure that you’re peppering keywords throughout your content posts, adding captions on pictures that have your keywords, and inspiring customers to write reviews, which you can reply to with keywords. 

Related Reading:   SEO for Beginners: 3 Things You Need To take into Account when Choosing A Domain Name

Another key part of the on-page performance is how long people are spending on your site. This is why web design is crucial. If you make sure that people are staying on your site, your SEO is far more likely to improve. Check out this great resource we found for SEO services

3. Links

Links are extremely important to ranking high in local SEO. It’s not easy to get people to backlink to your website, but if you can, it will pay off. 

A great way to get this done is to make use of the guest posting. Guest posting is the process of paying a hosting site and writing a disguised article for them. In your article, you can link back to your website, to direct people to your page. 

There are more than 600 million blogs on the internet, and someone is bound to be reading them. 

Make Use of These Local SEO Ranking Factors 

If you want your business to thrive in the 21st century, you’re going to have to make use of local SEO ranking factors. 

For more articles like this, check out our “SEO tips” section. Think about proximity, on-page performance, and links, and you’re far more likely to thrive. 

For more articles like this, check out our “SEO tips” section.