Are You Writing a Blog Post for Google or People?

Blog writing as a profession is probably the most fun I’ve ever had. I get to create content by doing something that I’ve always loved-writing.

When I made the switch from writing micro-fiction to web content, though, I didn’t know the transition was going to be so difficult. There are sooo many things that a blogger and content writer have to remember, all the time, just to write a “good blog post”.

Writing fan fiction was easy! You wrote a story for the people who were going to read it. If it a good yarn, written well and accepted that meant you had some “game”. You made the cut.

Not so much with web writing, though. There’s a mysterious monster out there that determines the success of anything written on the web. That monster is called the Google.

Finding Favor for Your Blog Content in Google’s “Evil” Eye!

Don’t get me wrong. I’m not saying Google is all “evil”. I’m just saying that having to write for robots that determine how “good” your content is, based on a mostly vague algorithm, is “a monster” task. Not everyone can do it. Those who can are better off than those who can’t. Bloggers and web writers who do it well all the time, they’re AWESOME!

Just think about some of the aspects that blog writers have to think about when they write web content!

5 Things that Every Blog Writer Should Be Doing!

1. Keywords
Any good blog writer will do a little bit of keyword research before writing any post just to make sure they have a target audience that is out there actively seeking the information they are writing about. You may have a good “idea” of what the keywords should be, but being just little off in your wording can mean a huge difference in search engine results.

Related Reading:   10 Tips How To Drive Traffic To Your Blog

2. Images and alt text
Yup, you can thank Google for this pain in the neck task, as well. Because Google has such an awesome image search database then a blogger must understand that using great images with the right keywords in the captions and alt text will bring in even more traffic and further optimize their blog post.

3. In-Text Links
Many bloggers wonder why their “bounce rate” is so high and their not converting sales, social media followers or subscribers. The simple answer is that they are probably making it too easy for a reader to leave their site. Links within a blog post that lead to other posts within a site and landing pages will keep blog visitors around longer. This further enhances the chance that they will take some sort of action. And don’t think that Google doesn’t take bounce rate and time on site as indicators of whether there is quality content present on a site.

4. Speaking of Action
The “call to action” is extremely important and it’s the “bread and butter” of any good web or blog content writer. If you want people to do something then you have to ask them to do it.  It’s simple, right?  Yet many bloggers won’t add a simple blurb at the end of their posts asking, or even telling, the visitor what to do next. “Please follow us!”, “Sign up for our newsletter.”  “Buy our new <insert product>!” Those are all considered “calls to action”. They may not be the best, but at least they’re a start and will have the reader saying, “Oh, yeah…why not!” This gets people interacting with your blog and more apt to do stuff that Google will recognize as viable proof that your content is of high quality. Which bring us to…

Related Reading:   5 Ways How To Get Blog Post Ideas

5. The Need for Social Proof
Google figures it like this: If your content is being shared by a lot of people and spread around the internet like butter on toast then it must have some value. So Google places a higher value on your content in search engine results when that happens. If you don’t have a social media plug-in installed on your blog and placed somewhere around the content to make it easy for readers to tweet, share, like, pin, digg, or stumble then you’re losing out on a lot of social reputation that Google is looking for.

Wrap Up

Despite all these things that you need to do to get Google to rank you higher, you’ll still hear lots of bloggers and writers say “write for people, not search engines”.  I have to disagree.  While you should always write for people first, YOU MUST write for Google and the other search engines as well.  It’s paramount.  So, instead think this way:

“Write for people FIRST, and then Search Engines!”

Phew, I think I’ll go back to fiction writing! Naaah…just kidding. This blog writing thing is just TOO much fun!

Guest Post by Ken Muise :
Ken Muise is a content writer who provides blog writing services. He is an active-duty US Soldier, father of 4 and lover of the blogosphere. Connect with him on Facebook – he likes new friends!

15 thoughts on “Are You Writing a Blog Post for Google or People?”

  1. Always write for your readers not for search engines (and bots 😉 ). That’s what I am doing.. And most of blogger are successful in this field because they write for visitors..

    1. @Ammar…agreed! I think that everyone gets too caught up in SEO and fails to blog for people. There are some really good examples of bloggers that write for people and not search engines and are making lots of money and have huge followings. Thanks for reading….

  2. Hi Lee,
    I made a note of all the 5 things written by you. I need them as I have started to plan for writing a post for goggle. I liked the point 4 ‘Speaking of Action’ a lot as it clearing hinting that ‘do it if you mean business’.
    Thanks a lot
    Sanjib Saha

    1. Sanjib, good luck, man! The only thing I can tell you is to be true to yourself and your readers and success will come. Oh, and also make sure you have a topic that is interesting and has an audience. Other than that it’s just time. Be patient. Readers will come. It may take longer than expected but they WILL COME!

  3. My opinion is write for the readers be the first, and then write for the search engines. If you are totally write for the readers only and don’t bother the search engines, how can the readers find you instead?

  4. i like your point of view
    while its important to write for people we still can’t ignore the search engine signals that google bot would love to see

  5. Hi ken, Again a great article on your site….
    I already see the article for Lee & Frauk and now urs…..i am new on your blog and recently start reading it and really found that their are so many good article to help new blogger….

    Keep the good works going guys…:-)

  6. Google places a higher value on your content in search engine results when that happens. If you don’t have a social media plug-in installed on your blog and placed somewhere around the content to make it easy for readers to tweet, share, like, install one!

  7. Writing for Google gives visitors and writing for people gives readers. Readers are important than visitors through Google. So, i consider writing for people rather than writing for Google.

  8. Yeh it that old debate should you right for google or readers, me I’ve decided to write for my readers and if google happens to like it well great. I think my most write some robotic articles which I’m almost never finish reading

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