4 Common Banner Marketing Mistakes and How to Avoid Them

Did you know that the average business owner will spend around 8% of their total yearly gross revenue on marketing expenses?

And while it is true that you have to spend money to make money, you’re going to want to ensure that you’re seeing a return on that investment.

Having large banners made for your business is a classic, eye-catching way to get yourself noticed. But to make sure that all of that attention is positive, be sure to avoid these banner marketing mistakes.

1. Not Giving the Design Its Due Attention

If you’ve never designed a banner or had one made for you, this is the first area that you’ll run into trouble.

Before you even think about the actual messaging of your banner, you need to deal with its overall look. Things like which colors will best complement each other, sizing, and images all need to be sorted. Taking a look at this guide will give you a good idea of how to get started.

2. Complicating the Message

Shakespeare wrote that brevity is the soul of wit. He may not have known what a banner was, but his words ring truer now than they did in his own time.

Even once you manage to get your banner seen, you’ll only have a few seconds at most to get your message across. Whether you trying to tell new customers to visit your store or that a new product is coming, you need to make it clear what you’re communicating.

3. Not Pushing Your Brand

It’s important to make sure that no matter what the message of your banner is, you’re always giving your brand prominent attention in its own right.

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People won’t always engage with a banner right away. And that’s not necessarily a reflection on the ad. Most of the time we’re all just too busy or otherwise preoccupied.

But if you create a banner that stays in their memory, you always have a chance of them coming back to you. After all, what could be worse than a potential customer giving up on finding you because they couldn’t remember what your brand was?

4. Not Being Open to Seeking Professional Help

There’s a reason why we opened this guide by referencing the funds spent on advertising.

For a lot of business owners, the temptation is always there to try and DIY. We understand that instinct. Many are independent individuals by nature, and others understand that saving money wherever possible is just good business.

But cutting corners in advertising can lead to your marketing not only being ineffective but embarrassing to your business and harming you in the long run.

Avoid These Banner Marketing Mistakes 

When used correctly, banners can help drive up engagement and conversion rates. When used poorly, they’re an eyesore that will help chase away prospective customers.

The difference lies in avoid major banner marketing mistakes like these. In a media-space overflowing with advertising, presenting a clear, attractive message is critical to cutting through the noise and getting yourself seen.

For more tips and tricks to help get yourself noticed, and to encourage people to engage with your materials, check out all the latest from BloggingWP.