With thousands of dental practices out there, finding ways to differentiate your practice from the competition can be a challenge. What’s more, it’s all too easy to spend a small fortune on marketing efforts that just don’t work.
We understand your frustration.
To help you out, we’ve detailed five of our favorite dental marketing strategies. Keep reading to find out how you can start growing your practice today!
1. Know Your Audience
There are a few simple yet deadly mistakes when it comes to marketing for dentists. Chief among them is a poor understanding of your target clientele. Or worse, maybe you haven’t picked an ideal type of patient at all.
Choosing to target a demographic gives you a stronger starting point. Once you have information on your audience’s pain points, you can show how you can help address their specific concerns through your marketing.
Aim to be as thorough as possible when choosing your audience. Know everything about them, from their age and income level to the types of services they’re looking for.
2. List Your Business
The Yellow Pages used to be THE way to advertise your business. While The Yellow Pages are a thing of the past, you can still experience the benefits of a directory, albeit online.
Here are a few listing resources to check out:
- Google My Business
Each directory allows business owners to input crucial data such as their name, address, and phone number (NAP). Fill out as many as you can to make it easier for your customers to find your practice.
3. Retool Your Website
Did you know that 80% of people with Internet access look up health information? And since search engines deliver results based on proximity, your website could come up. But is it ready for your patients?
You only have one chance at a good impression, so make sure you’re up to the task.
Your website needs to be fast, friendly, and accessible over a variety of devices. You’ll also want to provide resources like contact info, your office’s specialties, and brief bios for your main staff.
Also, growing a dental practice without a mobile-friendly website is almost impossible, so double-check with your web developer that you’re good to go on that front.
4. Create Valuable Content
Growing your practice is important, but so is making sure your patients are well-informed. By creating a content strategy, you can enhance your efforts by knocking out two birds with one stone!
Start thinking of ways that your dental office can create blogs, video content, and social media posts that aim to educate and entertain.
While you’re brainstorming, look into the basics of Search Engine Optimization, or SEO. These are the basic principles that determine your website’s search ranking. By utilizing high-value keywords and adding links, for example, you can expect a major uptick in traffic.
5. Build a Reputation
97% of people read reviews before making a purchasing decision.
What your clients say about your practice makes a world of difference. The same can be said of having reviews up in the first place.
The best marketing for dental practices comes not from your website or your social feeds, but your clients themselves. Encourage reviews and make sure to respond as often as you can.
Grow Your Practice With These Dental Marketing Strategies
When used in conjunction, these five strategies are powerful enough to help you grow your practice. Make sure to implement them today.
Want to stay up to date on the latest dental marketing strategies? Make sure to keep up with our blog!