Are you looking to bring in new business and increase traffic to your website?
If the answer is yes, then you need to start focusing your efforts on inbound marketing. For those who don’t have a marketing background, inbound marketing is a way of drawing the attention of prospective customers, usually by creating quality content that interests them.
This content helps establish trust and provides value, which will hopefully turn them into your customer. Keep reading to learn more about inbound marketing and get some tips for generating inbound leads to your website.
Tips For Generating Inbound Leads To Your Website
Like we mentioned earlier, proper inbound marketing techniques mostly rely on creating content. There are many ways you can do this through your website, blog and social media channels.
To help you get started, here are five essential tips that will increase the number of inbound leads to your website.
1. Evaluate Your Website Design
Your website is the first impression people have of your business. Make sure it serves them well and allows them to find what they’re looking for. Driving leads to your website is essential, but you won’t get anything out of it if they immediately leave.
Good web design is also crucial for your sites search engine optimization or SEO. Google will punish a site that is difficult to read or navigate for users.
2. Start Blogging
In short, blogging helps you get discovered on search engines and provides value to customers even before they purchase something from your business.
Your blog is a valuable inbound marketing tool, so you need to make sure you keep it updated with industry-relevant topics.
3. Create a Webinar
A webinar is another piece of content that provides a lot of value to potential customers. People love learning new things, and a webinar gives you an opportunity to pitch new leads but still give them some valuable content.
There are plenty of free webinar-hosting platforms available today, so you can get started making a webinar with very few resources.
4. Engage Users On Social Media
Having a social media presence isn’t enough anymore. If you’re scheduling posts a month in advance and never logging into your profiles, you’re not getting the most out of your accounts, and you’re missing out on valuable leads.
You have to engage users on Facebook, Twitter, LinkedIn or any other platform that works best for your business. Create a conversation and stay active on social every single day.
5. Always Use A Call To Action
When you want new customers, all you have to do is ask them to do something. A call to action (or CTA) might seem obvious, but not every business is using them effectively. Make sure every blog post, webinar or social media post you create directs people to a specific part of your website and tells them exactly what you want them to do.
Learn More Inbound Marketing Techniques
These tips for generating inbound leads to your website are just the beginning. There are many other ways you can master inbound marketing and create more customers for life.
Check out the rest of our website for more helpful marketing and blogging advice.