Addiction is a real problem.
While substance abuse certainly isn’t new, there are definitely more substances out there than ever.
Just look at the opioid epidemic–millions of people in the US and Canada report abusing prescription painkillers annually.
But many of these want people want help. They just don’t know where to find it.
If you want to help people struggling with addiction, you need visibility. And these days, visibility means being accessible online.
Keep reading for a quick look at five tips for mastering addiction SEO.
Addiction SEO–Content is the Key to Helping
While images, video, and design have their place, content brings structure and conveys your overall message.
Plus, people search with words. So if your website isn’t clearly conveying your message in words, it’s pretty hard for people to find you.
Useful, actionable content should form the backbone of your website and your overall addiction SEO strategy.
Make Sure it’s Mobile Friendly
As insignificant as design might seem to effective SEO, it really is important. Mobile-friendly pages are an important component of Google’s ranking factors.
If you think about it, most searches are coming from mobile devices these days anyway, so websites that are not mobile friendly don’t make for a great experience.
If your website isn’t mobile friendly, it’s time to think about making the switch. You’ll satisfy your users and search engines.
Links are kind of a big deal.
Actually, they’re kind of the big deal in SEO. Quality backlinks are one of the most important ranking factors for SEO.
But not all links are helpful.
If your website has been around for a while, you may have some less than helpful links hanging around. While there was a time when the quality of links was not, those days are gone. Low-quality links could actually be hurting your SEO.
Work on cleaning up bad links and building better ones to improve your SEO.
Use Keywords the Right Way
Keywords are tricky things. You need them in order for your SEO efforts to be effective.
But, too much of them, or the wrong ones, can really do damage to your search performance.
To make keywords work for you, focus on longer keywords. Also, don’t stuff your pages with them.
Keep it Clear and Relevant
While there was a time when websites could ignore quality in favor of stuffing pages with keywords, that sort of approach is no longer effective.
Search engines have gotten smarter. If your intended audience is has hit Rock Bottom and Choosing Rehab, they need to see your message displayed clearly and in a relevant way.
Focus on making your pages clear and useful to readers for better addiction SEO.
Putting it all Together
SEO is not as complex as it seems.
When it comes down to it, all you really need to do to perform well in the search engines is to create web pages that are useful and relevant to your intended audience.
Check out the rest of the blog for more SEO tips and tricks.