5 Tips on Building a Blogging Strategy for Small Businesses

Every month, over 400 million people view more than 20 billion pages. How can you ensure one of these pages is on your blog? If you want one of these viewed pages to be yours, you need a blogging strategy.

A blogging strategy can help you attract more online customers. If you want to learn how to make your blogs fit your brand, use these five tips to help build a blogging strategy for your small business.

1. Create a Budget

The first step in your blogging strategy should be creating a budget. This budget will need to involve money and time.

Blogging will cost you some money, especially if you want to specifically target an audience or promote posts on social media. However, blogging will also cost you a lot of time.

It can take hours to come up with topics for blogs and begin writing them. Time is a resource you will use most in this process.

2. Find Your Core Audience

After you have figured out a budget, you need to begin researching your target audience. You can’t start writing until you have defined your target audience. Who do you want your regular blog posts to reach?

Think about the buyer personas you want to focus on. What do the people you want to reach like?

Factors like the length of blogs can be important here. Does your audience prefer reading shorter blogs or longer ones?

3. Define Goals

As a part of your blogging strategy, you need to brainstorm content ideas. Before you create, you need to find out your content goals.

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Whatever you want your content to achieve should be considered in this step of the process. Your aim could be to raise brand awareness, increase sales, better engage with customers, etc. These content goals should fit the personas you create.

4. Brainstorm Content

Now that you know who your target audience is and what you want your content to see, you can start thinking about the content that is relevant to your brand. Be wary of what content you are interested in and used to writing. This may not be the content you need to wow your audience.

There are a lot of different content types you can use on your blog. Here are a few popular ones you could include in your writing:

  • How-to’s
  • Content curation
  • Case studies
  • Charts/graphs
  • Ebooks
  • Email newsletters
  • Book summaries
  • Opinion posts
  • Giveaways
  • FAQs
  • Q&As
  • Polls
  • Press releases
  • Original research

These are just some of the content types you can try out to entertain your audience. Other things to keep in mind include, providing actionable solutions, being knowledgable about the industry you are in, being clear about your brand’s message, and more.

5. Measure ROIs

The last step in a blogging strategy is to figure out how you need to measure metrics. This is how you can be sure the goals you set have been reached. If you fall short in an area, you can see what you need to do to improve.

There are a lot of ways to track success, so find out what works for you. Your ROIs could help you make money from your blog. For more information on how to make money, you can visit http://moneyiq4u.info/.

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Blogging Strategy Explained

Now that you know how to build a blogging strategy for your brand, you can get to work. This blogging strategy will allow you to attract customers by creating posts that will fit your brand.

If you like what you’ve read, keep coming back for more articles like this that can help you build your brand!