Mobile advertising seems like it should be a no-brainer.
After all, U.S. consumers spend an average of five hours per day on mobile devices, according to TechCrunch. That makes mobile advertising a requirement, not a preference, for your business.
Yet too many companies approach their current marketing strategy without a specific focus on mobile platforms.
That has to change.
Read on to learn five ways these ads can help improve your brand.
1. Target by Geographical Area
If you’re a local business, targeting your mobile ads to a specific geographical area can do important legwork in getting you new leads. That can include foot traffic for retail or increase the likelihood of an inquiring phone call or email.
People tend to trust local businesses because they are connected to the community. Using geo-fencing and geo-targeting with your ads can help you capture a powerful potential customer base.
2. Target Advertising by Behavior and Interests
One of the key challenges of building your brand is finding and connecting with the right people.
If you’re afraid of heights, you probably don’t want to be receiving ads for the local bungee jumping company. On the flip side, if you’re into extreme sports, you really want to see the ad for that holiday bungee jumping special.
By targeting people who like and use the products or services you’re marketing, you ensure more efficient spend and higher conversions.
3. Lean into Video
Video is the indisputable future of online — so much so that it’s expected to make up 80 percent of consumer traffic in just a few years.
Even though video can be a data hog, it’s an important component to mobile advertising, especially on social media networks. For brand-building, it’s a lot easier to capture the user’s eye in a busy feed with image and motion.
Keep your videos brief, catchy, and informative and you’ll find success.
4. Use Dynamic Advertising for Social Media Users
Dynamic advertising is a terrific way to reach social media users without having to do heavy maintenance and content creation.
Dynamic advertising works by automatically pulling images and pre-set copy to point towards potential customers without your having to lift a finger after the initial setup.
It doesn’t matter if you’re selling Marriott hotel rooms or Harbortouch point of sale systems — dynamic ads surface themselves to users based on where they are, what they’re doing, and what they’re searching for.
5. Tailor Your Ads to Mobile Platforms
This seems like a no-brainer, right? But all too often brands work from a stock set of creative without testing and optimizing for phone and tablet as well as desktop.
Even with a unique image set for mobile, it’s important to test all the same refinements.
Are you A/B testing for desktop but not mobile? Do both!
Given the strength of mobile traffic, it’s probably time to start shifting focus to mobile-first, not as an afterthought.
Mobile Advertising Is Just the Beginning
Mobile advertising is a powerful tool, but it’s the tip of the iceberg when it comes to online earning potential. You could write an ebook, develop an app, and so much more to get the most of your digital side hustle.
Check out our guide to see how you can activate your digital marketing and get the most out of your social networks to earn more money online.