Do you have an Instagram marketing strategy?
Social media marketing is one of the most effective tactics a business could use. Over 72% of adults in the US are active on social media. One of the most popular social media platforms is Instagram.
Are you looking to build your brand on Instagram? In this article, we show you five ways to boost your Instagram campaign. Read on to discover how to start your Instagram ad campaign strong.
1. Define Your Marketing Goals
The first step to any successful business endeavor is planning. Setting up a social media marketing strategy could tackle various goals. Some companies aim to build their brand awareness and sell more products.
Other brands focus on getting a large follower count and build a community. Your defined goal will serve as the foundation for your content. Determine your goal, find similar brands, then study how they interact with their base.
2. Understand Instagram Functions
Instagram provides a simple interface for business owners to use. You may be familiar with Instagram stories.
Instagram users can use this feature to share updates throughout the day. Each post on a story lasts for only 24 hours, but this can give you some great exposure.
You can also be strategic with your Instagram stories. Instagram story templates can make your story more cohesive and attractive to look at. If you want to boost your exposure, try using Instagram Live.
Using a hashtag can also help you get a leg-up in your Instagram campaign. It serves as a call to action for anyone who views your posts. You can also use hashtags as a guide for what’s trending.
3. Optimize Your Profile
Setting up a business profile on Instagram is a straightforward process. Choosing a business profile instead of a regular account will give you more tools to work with. With this, you can highlight essential information like your location, email address, and phone number.
These profiles get access to Instagram analytics. This will allow you to track user behavior and how well your posts are performing. If you want to keep improving your business, you need a business profile.
Consider using your niche keyword in your Instagram username. You may also put it in your bio to get more exposure.
4. Work With an Influencer
If you’re starting a new campaign, you may have a disadvantage against other brands. Some posts won’t get features unless the account has a large following. If you want to get more exposure, you can buy Instagram accounts or work with an influencer.
Influencers often have an established following. Working with one allows you to target a dedicated and bigger audience.
5. Post Great Content
The last step to a successful Instagram campaign is to post great content. Engage your users with pleasing visuals and relevant posts. Remember to use hashtags as a guide for trending topics.
Start a Strong Instagram Campaign with These 5 Tips
Now you know some great ways to start an Instagram campaign. Having a strong momentum from the beginning can be a good start for your brand.
However, you don’t have to stop here! For more social media marketing tips, check out our other blog posts!