Are you still using old-school methods of real estate marketing?
If you’re pulling out paper brochures and buying space on park benches, the answer is probably yes.
The goal of any real estate agent is to attract clients who will purchase the property. You can’t find those clients if you aren’t meeting them where they are–online!
Did you know that 81% of Americans had a social media profile in 2017? Like many things, real estate has changed due to social media. When you develop your marketing strategy, don’t neglect social media.
Selling anything ultimately comes down to great marketing. Throw away that outdated brochure and use these seven real estate social media marketing tips instead.
1. Have a Strategy
Before you go creating social media accounts, think about your strategy. Planning to be #instafamous doesn’t count.
Start your real estate social media marketing strategy by asking yourself these questions:
- Who is my target audience?
- What will I post?
- How often will I post?
Identifying your audience will help you decide what kind of content to publish. It can also help you determine what social media channels you need to be active on.
Determining what you will post is equally as important. You should plan out an editorial calendar that maps out topics you plan to post over the next few weeks.
Blogs can also be part of your real estate social media marketing strategy. If you want to share more info on a property, you can link to a blog with more content.
If you want to start a blog for your real estate business, start by creating a couple of high-quality posts per week. Once your blog is published, share your posts on social media.
2. Be Consistent
When it comes to real estate social media marketing, it pays to be consistent. Don’t join any social channels unless you can commit to being active on a daily basis.
Try using a social media dashboard like HootSuite to schedule your posts. This way while you’re busy, your social media pages are taking care of themselves.
Think about your social media as a part of your business operations. Give your social media efforts the same attention as you do your emails.
A good cadence is 2-3 posts per day. Spread them out through morning, afternoon, and evening to get the most exposure.
3. Think Local
Real estate business is all about thinking local. Make sure your local audience can relate to your social media content.
Your content strategy doesn’t have to be about business 100% of the time. When people buy properties, they’re also considering the neighborhood’s amenities. Whether they decide to make a purchase will depend on other factors aside from the property.
Use your familiarity with the city to your advantage. Post about the best places to get take-out or local shops that are opening. Don’t be afraid to show your personality.
When clients are ready to do business, make it easy for them to contact you. For example, Realty Flux makes it simple for customers to reach realtors on the go.
Set yourself apart by creating content that caters to your audience’s needs.
4. Be on Multiple Channels
Your audience isn’t just on Facebook or Twitter. Understand the benefits of each channel and play all sides of the field.
Each channel has a different benefit. Here’s a quick rundown:
- Facebook: Facebook is primarily used to reach friends and family. However, brands are using it to reach consumers in new ways. Run a contest, create events for open houses, or start a Facebook group.
- Twitter: Twitter updates are short and sweet. It’s best for quick updates in real-time. Use it to tag on to local trends or hashtags.
- Instagram: Instagram is image-based. Instagram is only suitable if you have a lot of photos and/or video that you can post.
- Pinterest: Like Instagram, Pinterest lets you use the power of images. Pinterest is perfect for you to share home decor tips, advice on home ownership, or other real estate tips.
- LinkedIn: LinkedIn is a great way to keep in contact with clients and colleagues. You can ask for referrals or endorsements of your skills.
Try one or two channels to start with. You don’t want to overwhelm yourself and take the risk of neglecting them later.
5. Measure and Adjust
After you execute your real estate social media marketing strategy, measure your success. Look at numbers to understand what worked.
You should look at numbers like clicks or engagements to understand your performance. What kind of content performed better? This will help you adjust your strategy going forward.
Most of the common social media platforms have analytics built into the channel. Start by checking your analytics once a month to measure your performance over time.
6. Think Visual
if you scroll down any social media timeline, you’ll notice one thing. Images are everywhere. Your content should match that trend.
Consider hiring a professional photographer to take pictures of your properties. If buyers are looking at your social media pages, you want to give them something lovely to look at.
Don’t let a poor photo cause you to miss out on selling opportunities. Good photography and visual content is well worth the investment.
7. Use Video
Like images, videos are another social media tactic that will improve your marketing. You can use video to talk about home buying tips.
Another popular trend is to “go live.” Use this to do a Q&A session with curious clients or to do a virtual tour of a property.
Video production isn’t as technical as it used to be. You can hire a videographer for some projects, but most video can be done using your smartphone.
SOLD! Real Estate Social Media Marketing
Traditional real estate marketing isn’t gone, it’s just evolved. When you embrace modern technologies, you can take your marketing to the next level.
The most important part of any social media strategy is to let your personality shine and be authentic.
Social media conversations are happening with or without you–wouldn’t you like to be there?
Learn more helpful marketing tips on our blog today.