Just two years ago, the global vaping market was worth about $8 million. By 2025, this number is expected to reach almost $50 million.
No wonder many electric smoke enthusiasts are starting a vaping blog.
The market is clearly full of consumer interest, but that does not mean you are guaranteed to reach your audience. As businesses continue to grow, so will the competition.
Here are three ways you can use SEO to build your audience.
1. Write for People, Not Robots
The foundation of search engine optimization is keyword research and usage.
Make an effort to create a mix of generic terms and long-tail keywords. Longer phrases can help guide users directly to you.
However, don’t get caught up in using a keyword as much as you can.
This can hurt your SEO performance and set back the rest of your strategy. Instead, write like you’re having a conversation with your consumer.
Not only will this make you more relatable, but it will help you stand out in a niche market.
Your vaping blog needs to have a branded message. Regardless of if you’re focusing on oil reviews or liquid nicotine options, your style should be consistent.
2. Engage, Engage, Engage
Speaking of consistency, your interactions are equally as important as your messaging.
Think of your vaping blog as a party. Just like you wouldn’t walk out in the middle of an event you’re hosting, you have to continuously entertain your audience.
The best way to do this for SEO success is through social media.
Facebook, Instagram, and Twitter are a great way to give users a behind-the-scenes look at who you are. They create a VIP experience for your users.
People will feel much more connected to who you are. Their brand awareness and loyalty will rise, and they will continue to engage with what you do.
Plus, the more likes and shares you get on social, the better your content performs on search.
It is all connected, which means you have to stay plugged in.
3. Use Link Building
As you’re creating new content for your blog and posts for your social accounts, don’t be afraid of the competition.
You shouldn’t be hopping directly from your blog to another similar site, but you can use link building to connect with industry leaders.
Link building boosts your credibility and overall performance.
It is the process of including external URLs on your internal pages. Not only does this show users you are on top of industry trends, it can potentially establish new partnerships.
You can also use link building to lead users to deep-seeded pages on your site, like from a blog post to a product offering.
Make Your Vaping Blog a Success
Building a strong blog following doesn’t happen overnight.
It doesn’t matter how much you know about vaping if you can’t reach your audience effectively. Thanks to the help of SEO strategies, you can rest assured you aren’t alone.
Check out our pointers on SEO figures to track your progress while you build your blog!