What Digital Marketing Is and Is Not: The Low Down

Did you know, companies that blog receive 55% more web traffic? Or that 83% of marketers say Facebook is critical or important to their business?

In a world where almost everything is digital and technology shows no signs of slowing down, digital marketing is more important than ever. 

If you’re new to digital marketing, we look at what digital marketing is and what it’s not, so you can create your next great campaign. 

What Digital Marketing Is

Digital marketing is anything on a screen or digitally produced. It can be SEO (Search Engine Optimization), social media focused, pay-per-click, or email. It can take many forms and have many uses.

With the power of the internet and technological analytics, digital marketing means you can focus your efforts on specific places and people. This makes it a cheap and easy to implement option over traditional marketing, reaching a global audience with just a few clicks. 

What Digital Marketing Is Not

Before you get too excited, there are some things to consider. Whilst digital marketing campaigns can be easy to implement, they aren’t always easy to get right.

Digital marketing is not all about the internet, although that is a huge part of it because we as a society spend so much of our time online. But digital marketing can also be television or radio advertisements, or offline ads in games, apps or other media people have downloaded, like digital magazines.

Digital marketing is also not a silver bullet. It has many diverse practices and usually, a combination of several of these, balanced with traditional marketing, is the key to success.

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It is also not something you can sit back and leave to do its thing. Digital marketing is all about interaction, and you need to make sure you react with your customers and evolve with their needs and expectations with every campaign, add, or post.

As well as being relevant, you need to be regular. With so much content to consume every day, if you’re only using digital marketing once in a blue moon, nobody will remember you for it. 

Digital Marketing Plan

Any decent digital marketing strategy is planned and well thought out. There are many experts out there, waiting to offer their services to help you create a digital marketing plan for your business. 

But if you’re going to go it alone, remember these top tips:

  1. Find your strengths and weaknesses with SWOT
  2. Know your audience
  3. Use channels appropriate to them
  4. Create measurable and realistic goals
  5. Plan your content
  6. Have a content calendar to keep several months in the bank
  7. Review success and change accordingly

Digital Marketing Done Right

Now you know what digital marketing is and what it isn’t, you’re ready to dig deeper and start planning your next campaign. Find more great articles on blogging and digital media by exploring the rest of our website.