Looking to increase traffic to your auto repair website to bring in more customers?
With 71% of small businesses having an active website, just having a website alone isn’t enough in 2017.
To help you drive new customers to your site and bring in new business, here are 5 easy ways for auto repair websites to increase their traffic!
1. Social Media
Having a presence on social media is a great way to increase traffic to auto repair websites.
Consistently posting behind the scenes images of the shop on a platform like Instagram or sharing car tips and repair articles on Facebook is a starting point for owners who aren’t familiar with social media.
Offering special deals and discounts and posting them on social media with a link back to the company website is another great way to drive traffic.
2. Facebook Ads
Speaking of social media, advertising on Facebook is a great way to increase your reach and find your customers on a budget.
Unlike traditional advertising, on Facebook, you can spend as little or as much of your budget as you’d like and have immense targeting options to narrow down your ideal customer.
We recommend advertising a special discount coupon, such as a free oil change, in exchange for a customer’s name, email address, and phone number.
3. Google Adwords
Google Adwords is another digital advertising platform that auto repair websites can use to their advantage.
With Google, your advertising budget will go towards helping your website rank for specific keywords.
For example, when people in your area search for “auto repair near me,” Google will show your website at the top of search results. You can use a tool like Google’s keyword planner to help you get started!
4. Blogging on Auto Repair Websites
Starting a blog on your auto repair website is a fantastic way to build traffic and can provide serious value to potential customers.
Blogging will help your website SEO and give you endless content to share on social media.
You could start by blogging about car diagnostic symptoms, simple DIY repairs, or why car owners should use only the best car shampoos. Content is only limited by your creativity!
5. Seek Out Reviews
Last but not least, getting reviews from your satisfied customers will inevitably drive traffic to your website.
Nothing will make your auto repair business stand out more than a stellar review.
Google reviews help build up your website SEO and boost your online reputation. Reviews on platforms like Yelp or Angie’s List will help you demonstrate credibility so that users will be more likely to click through to your website.
Get Your Business in Front of Your Customers!
Now that you’ve got a foundation in these 5 traffic building tactics, you’re prepared to start driving new customers to your auto repair website!
Don’t get overwhelmed! Try starting with one of these strategies and adjust based on your results.
Still not sure how auto repair websites should implement a blog? Check out our blogging tips for a helping hand!