Search engine optimization is vital to the success of any organization with a web presence.
The necessity of SEO isn’t limited to traditional “businesses.” From lawyers to coffee shops to medical offices, SEO is key to growing your client base and income.
Like it or not, most consumers now rely on search engine results to find businesses and services.
If you’re trying to improve your search presence, keep reading for a closer look at five medical SEO tips you need to know.
1. Understand Your Customers and Their Needs
While SEO can be complex, the first step to SEO is knowing and understanding your ideal customer.
Understanding your customer allows you to create useful, relevant content. This will appeal to readers, encourage them to visit your website and, ultimately, connect with you and your services.
Creating buyer personas is a great way to get started with identifying your customer and their needs.
2. Know Your Keywords and How to Use Them
As much as SEO has changed over the years, one thing remains important: keywords.
Keywords are the direct line between what your potential customers are searching for and you. If you’re not optimizing your website around the keywords potential patients are using, they’re going to have a hard time finding you.
Make sure you know what your ideal customers are searching for and how to best implement those terms into your website’s content. This is vital to your medical SEO.
When it comes to keywords, it’s also important to focus on longer phrases that more closely mimic the way people actually search.
Rather than focusing on a single-word keyword like, “medical,” try something more specific like, “Save Rite Medical Tegaderm film uses.”
3. Optimize Mobile Usability
A mobile-friendly website is a key ranking factor for Google and the other search engines.
If your website isn’t mobile friendly, it’s simply not going to perform as well in the search results.
With mobile usage now surpassing desktop browsing, it’s more important than ever to ensure your site looks good on any screen.
4. Speed Up Your Pages
Slow web pages aren’t doing you any favors with the search engines.
Page speed–and the subsequent results–play a big role in search engine ranking factors. A slow site is a potential indicator to search engines of a subpar site.
Slow sites also don’t exactly invite visitors to stay. And visitors who exit just after entering your site can really hurt your SEO too.
5. Great Medical SEO = Great Content
Great content is the backbone of all SEO.
Without useful, actionable content, your website just doesn’t provide a lot of value to visitors. If you’re not providing value, there’s little reason for visitors to hang around.
Create content that’s useful, engaging, and focused so that people want to stick around and consume it. This is a good indicator to Google that your website is valuable and deserves to be found by others.
Putting It All Together
Trying to improve your search engine performance?
Creating better content, focusing on your ideal customers, knowing how to use keywords, and the other points covered above will go a long way toward enhancing your medical SEO.