In search results, the site in the #1 position earns 33% of the clicks. Only 17% go to spot 2. Then it’s all downhill from there.
In order to claim that top spot, you must demonstrate that you’re the best site to deliver what a searcher is looking for. You have to be seen as an authority in your industry.
And search engines like Google are looking at your link profile to determine just how authoritative you are.
White hat link building is the safe and natural way to increase the number of backlinks to your site.
Let’s explore 5 white hat link building strategies that work.
Why White Hat?
Briefly, let’s answer this question. Why white hat?
The opposite of white hat is black hat. Black hat link building includes strategies that try to manipulate the system. They don’t put customers first.
Therefore, as Google updates its algorithm, it continues to find new ways to crack down on people who use them.
But white hat link building strategies focus on building authority by adding value to customers. They’re long-term strategies that don’t just help you get results today. They help you build a sustainable SEO strategy.
Now let’s get to those strategies.
1) Just Ask
Networking is a powerful link-building tool. Connect with people through social media. Strike up a conversation with a micro-influencer. That’s someone who’s not “famous” but has 1000+ followers on social media.
Demonstrate that you can add value to their followers and ask them to share your content and link to your website from theirs.
2) Share on Social
Social media doesn’t automatically give you white hat backlinks. But it gets your blog in front of more people. They’ll click on it.
And if you’ve created linkable content, they’ll link to it.
3) Turn Mentions into Links
You can use tools to track down times that your brand is mentioned online. Contact the mentioner and ask them to turn the mention into a “do follow” link.
4) Guest Blogging
Some experts will tell you that guest blogging is dead. But Google leaders themselves have said that if you’re adding value to customers this is always a great strategy.
To get the most out of your link, it should be 3 things:
- Do follow – links that websites mark as “no follow” will be good referral links but don’t add to your link profile
- On a website that has a higher authority than yours
- On a page that has relevant context. A link without relevance will add no value.
For example, let’s say that this is your backlink: learn where you can buy kratom
You would need to give the link some context by adding text that includes words like kratom capsules, pain relief, depression, anxiety, etc. Now this seemingly random link has just become relevant.
5) Create More Linkable, Shareable Content
Learn more about why people link and share. Focus on honing your skills to create more linkable, shareable content. Apply best practices like:
- Powerful visuals
- Including important stats
- Making content easily scannable
- Including lots of white space
- Carefully crafting headlines and metas
White Hat Link Building
Link building isn’t about gaming the system. It’s about using strategies that add value to customers and increase blog traffic at the same time.
What would you add to our techniques? Comment below.