Is Google Making SEO More Difficult Or Rewarding Good SEO Practices?

Sometimes, it is hard to tell whether Google is truly trying to reward website owners for doing their SEO by the book, or make the process more difficult than it already is. Things became much clearer when the search giant rolled out Penguin, the algorithm update designed to penalize sites that are so-called “over-optimizing”, and in turn, give more visibility to those who are following the recommended best practices. Google Penguin has received a lot of bad hype, but when you understand what it’s all about, you’ll see that it’s not the monster it’s made out to be.

Authority Matters

Thanks to Penguin, authority is now more important than ever. With the update in effect, Google is focusing more on the inbound links a website obtains when determining whether or not to enhance their ranking in the SERPs. To be more specific, it is carefully evaluating the reputation and overall quality of those sites providing the backlinks. This is ultimately good for SEO because it renders those using link farms and taking similar shortcuts powerless. Nowadays, it is much better to grab a couple of links from good quality sites, than dozens from low quality ones.

Keyword Tricks Are Out

Keywords are “key” to one’s SEO strategy. They are so important, that website owners often resort to hiding them and other tricks that involve stuffing as many of them as possible into their content. Google Penguin specifically aimed to snuff out several of the unethical keyword-based SEO tricks, essentially making it much harder for sites to manipulate their way to the top of the search results. As a result, sites that recognize their importance, yet use keywords naturally are being viewed as more valuable to internet searchers. This role of reversal is bad for keyword stuffers, but great for those who have long believed that less is more.

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Quality Content is Finally King

“Content is king”. This old saying is synonymous with SEO and content marketing in general, but for the longest time, it appeared as if quality had nothing to do with anything. Not too long ago, marketers were being rewarded with top ranking in the search results despite creating content that was low in the quality department. As long as they piled up a good number of links and saturated their content with relevant keywords, the search spiders would come crawling. The good thing about Penguin is that it rewards sites that offer content that is valuable and helpful to real people, while penalizing those who are strictly out to pull high rankings.

Wrap Up

Have your search engine rankings taken a hit in the Google Penguin era? If so, it may be a sign that you need to adjust your SEO strategy and do away with some of your current practices. Google is being transparent about all this, so we recommend getting familiar with what the company wants to see, as well as what it doesn’t.

Guest Post by Aidan Hijleh :
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.

17 thoughts on “Is Google Making SEO More Difficult Or Rewarding Good SEO Practices?”

  1. Definitely, Google is making the world a better place by making cheap SEO service now more useless and making genuine link builder more effective. Although I did have several pages hit by Penguin (I think…), but I still support whatever updates of Panda and Penguin from Google.

  2. I really don’t know what Google is doing these days. They have mentioned recently that over search engine optimization may lead to downfall in our search engine rankings, while the people who does not concentrate much on SEO are also becoming victims of this condition. So, we will need to know about how to do it intermediately, does that mean anything ? Google has really gone crazy, what do you say Lee ?

  3. Hey Aidan, Google keeps everyone on their toes, which is a good thing. The moment we become comfortable “BOOM” an algorithmic change occurs. Step by step we are weeding out websites that are not deemed as important which is a step in the right direction.

  4. Hi Aidan Hijleh & Lee Ka Hoong
    I’m really lucky to have stumbled upon your website.I would like to express my appreciation regarding this article. It is very informative and helpful, regarding importance of this kind of task. I agree with you with all those points..but main thing is to improve page authority and good link building. Nowdays guest post is really useful for bloggers for improving page authority
    Anyways Thanks for sharing your useful tips;-)

  5. few days i talked with SEO professional, he told me how he faced difficulty in doing SEO these days with penguin and panda update…..but he motivate me about good SEO like you…

  6. I think it´s really importent to make a site for yourself and not google. If you make a site for yourself and trying to make it the best one in the niche your site will be loved by google in the long run.

  7. i think this makes the job of new websites harder
    well established sites will have no problem but the problem is with new start ups
    thank you : )

  8. I think this is great for sites in the long run. But fanstap is right about it being harder for new sites. It is very hard to get high quality authority links when your site is so new. So your only hope is creating something that might go viral. Just keep your fingers crossed I guess.

  9. Great post Aidan, but I don’t think that Google looks for quality content that much, because he’s looking for social signals more. I can tell from personal experience that if content matters most these days, I would be having millions of visitors. After penguin updates, more and more spam is getting top rankings, I’m still trying to figure out what’s happening. But thanks for great info provided here.

  10. Hi Aidan,
    I don’t think Penguin was a bad thing. Personally I think it was mostly about anchor text diversity and people who linked to their sites using the same keywords over and over again were largely the people who got hit. I think these changes are great so long as they don’t allow negative SEO to start running rampant. If we reach a point where , any “Joe Schmoe” can blast links at your site and make you lose your rankings, then SEO is going to become one major mess.

  11. I’m very new to blogging stuff as of now. I’ve done much research. I believe if you have content about a particular topic and content is rich enough, your site will not drop organic traffic. It may drop for a bit, but you will gain that back with your very strong related content.

  12. I’m not sure that google content quality is as so good when you have articles in other leanguage. I was huge penalised from google. And now i see that low quality sites are coming to the top of SERP’s. This stes are with no content or just a few lines. I don’t know how is that possible. But one thing is sure, they have more BL than I do. =O_o= Over optimised?

  13. It’s very difficult to understand Google Algorithm, since it keep changing against spam techniques. But still i can see more sites, which are in top is not quality. Recently i created a keyword rich domain site, after got indexed in Google, it shows on first page for my target keywords, without optimization, also i have seen more results from single website. Updating Google ranking factor is very useful to remove black hat techniques. But it must impact on all sites, which are using these techniques.

  14. I must say that Google has made SEO more difficult but at the same time they are helping out all the hard working bloggers to get success online. I have seen many Pseudo bloggers stuffing with keywords and copying articles from fellow bloggers to get success. But thank god that google has found this and trying to stop it.

  15. Hi Aidan! This is very Interesting Question…I am agree with you..yes you Are right that Google is making more difficult of SEO. Mostly People Are working very hard specially for bloggers. But fanstap is right about it being harder for new sites. It is very hard to get high quality authority links when your site is so new. Its very difficult to get the traffic on your sites. Nowdays guest post is really useful for bloggers for improving page authority Anyways Thanks for sharing your useful tips. Anyways thanks for sharing this post.

  16. I believe that it has made it more difficult to some. It has even penalized people that have followed the rules and have now been docked as Over SEO’d. I realize their need to update and grow the algorithm but I feel like they have broken an unwritten agreement.

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