Think blogging is a waste of time? If you’re in eCommerce and you don’t have an eCommerce marketing blog, you’re leaving money on the table.
Blogs are an essential marketing tool. Companies who update their blogs regularly get 55% more visits to their website.
Having a blog on your website is essential for the technical side, improving your search engine rankings and increasing your reach. It is also valuable when it comes to building your brand and reaching out to your customers.
Still not convinced that you need an eCommerce marketing blog? Read on to find out how having one can help increase your profits.
1. An eCommerce Marketing Blog Improves SEO
Searching on Google or other search engines is the number one way that people find websites. Having a blog is a valuable tool for improving your white label SEO. This makes your site come up closer to the top of Google’s results page.
And the closer you are to the top, the more clicks you will get. More clicks mean more customers and more profits.
So how exactly does this work?
It all comes down to the way Google ranks websites. Certain ranking signals indicate to Google that your website has valuable, relevant content. The more valuable and relevant Google’s algorithm thinks your website is, the higher it will appear on the search page.
Blogs can help you improve your score on a number of these signals with the right tips. Content freshness is a major signal. If you update your blog regularly, Google will note that your content is fresh.
Then, there are keywords. With some marketing research, you will be able to decide which search keywords bring valuable traffic to your site. By incorporating these keywords into your eCommerce marketing blog posts, you can start ranking higher when people search for these terms.
Plus, it helps you build both internal and external links. You can link around within your site and also link to your site externally through social media. If your content is engaging, other users will share it as well, driving new visitors and improving your ranking.
2. Create More Site Entry Points
As a general rule of thumb, the more pages your site has, the more opportunities potential customers have to find one.
Customers will generally find your site by searching or following a link. If your website only had one page, there’s only one way customers can get in. If you make another page, you’ve already doubled the entry points.
Of course, this doesn’t mean you should sit down and create a ton of new random pages. You want any page your customer enters your website through to be good quality.
Otherwise, they probably won’t come into your site at all. They will stop right at the door. If you hook their attention with a great blog post, on the other hand, they will want to stick around and read more.
3. Give People Reasons to Visit Again
When you write great blog content, you are providing something valuable to your site visitors. Whether you’re giving them information, entertainment, or inspiration, you are providing a service that they enjoy.
If they enjoy your content, they will be more likely to come back to read it again. Each time that they return to your site is another chance that they will make a purchase.
If you can subtly work in calls to action and links within your blog posts, you can increase your chances of turning readers into customers.You can direct readers to your products or services.
Plus, there are great strategies for profitpal shopify users to increase repeat purchasing that can be used alongside your blog.
Just be careful to make sure your blog posts don’t start reading like advertisements. If readers feel like they’re just reading a pitch for your products, they won’t be as likely to come back for more.
4. Build Your Brand
One of the best ways to differentiate yourself from the competition and build customer loyalty is by developing a brand identity.
An eCommerce marketing blog is a useful tool for building a brand identity. There are a lot of different approaches you can take.
The Informational Approach
You can write informational, research-based posts. This will show off your expertise to your customers. It will show that you are knowledgeable in your industry.
Showing that you know what you’re doing will increase their trust in your brand.
The Lifestyle Approach
Another approach is to make a lifestyle focused blog. For example, if you sell rock and roll influenced T-shirts, you could include music reviews on your blog, or write about influential bands.
A lifestyle focused eCommerce marketing blog shows off your expertise in another way. It demonstrates your brand’s values and where your products fit in with a certain demographic.
If the brand persona your create aligns with visitors’ values, they will think more positively about your brand overall.
The Personal Approach
Finally, you could have a more “personal” blog. “Personal” here doesn’t mean you should blog about your cat or what you did over the weekend. Instead, it means you should use it to tell the story of your brand.
You can write about how your business was founded and the principles behind it. Talk about how your products are made and the challenges you’ve overcome as a business.
These sorts of stories humanize and personalize your brand. They help people build an emotional connection. Customers are more likely to develop brand loyalty when they have an emotional connection.
You can even use a combination of all three approaches, building brand loyalty and trust from multiple angles. Building a strong brand identity differentiates your brand from your competitors.
Customers are more likely to buy from a brand they feel loyal to. By using you eCommerce marketing blog to build loyalty and trust, you can increase profits.
An eCommerce marketing blog brings a lot of benefits. A well-developed blog can increase your profits.
It can move your website up in the rankings and increase the chances of users finding your site. It will also increase your number of return visitors if people come back to read new updates.
Plus, it allows you to build a brand identity, increasing customer loyalty. All of these benefits can drive up visitors and profits.
Ready to start blogging and bringing in more traffic? Check out our blogging tips for more help getting started.