Are you looking to join the ranks of the internet’s most popular fitness bloggers?
Having a passion for fitness is a great start, but it takes more than that to build a site people will love. You’ll need the right tools and strategies, too.
In this article, we’ll tell you how to get your health and fitness blog started.
What Your Health and Fitness Blog Needs
1. Regular Content
It’s crucial that you post content regularly. If you only post sporadically, people will be less engaged and your Google ranking will drop.
In order to prevent your creative well from drying up, always have a list of draft posts in the pipeline. Jot down topics for blog post ideas in the future, so you always have something to draw inspiration from. That way, you can avoid writers block and keep churning out articles.
2. Your Own Goals and Progress
Sharing your own fitness journey is an important part of running a health and fitness blog.
It’s a great subject for producing content, and as well as inspiring your followers, it will allow you to build a reputation as an authority figure, too. People want to see that you practice what you preach, so keep them updated on your fitness goals and show them what you’re made of.
3. Your Unique Voice
As a budding fitness blogger, you’ll undoubtedly have some role models and a list of sites you follow regularly. When you’re trying to emulate their success, keep in mind that your content needs to be uniquely yours.
This isn’t just because plagiarism is wrong. If your site is just the same as everything else out there, it won’t get much traffic. Your personality is what will keep people coming back to read more and more.
Find what you have to offer that no one else does, and make that your niche. Whether it’s weightlifting for women, body-positive fitness, or vegan diet tips.
4. Active Social Media
As well as producing regular articles on your site, you need to be posting on social media regularly.
Social media is basically free marketing. It gives you a huge reach, which grows with every like and share.
Keep posting on Facebook, Twitter and Instagram, and remind people to visit your site.
5. A Great Domain Name
Your domain name is everything. It’s the first thing people see, so it needs to be catchy and draw people to click on it. It should also be a unique representation of what your site offers.
Don’t make it too long. If it’s hard to spell or remember, you could lose clicks. Something simple, concise and clear like What Protein is ideal.
The Best Blogging Platform
There’s more to starting a health and fitness blog than writing. There’s also SEO strategy, social media marketing, image sourcing, and more.
When you’re first starting out, it can be overwhelming, but it doesn’t need to be difficult. We’ve got all the tips to help you achieve blogging success.
For more help on how to get started, see our blogging tips for newbies.