Pinterest SEO Tips To Improve Your Search Engine Ranking

Whether you have a personal blog you would like to promote, or if you have a small business that you are interested in expanding with an online presence, you can do so by using Pinterest.

What is Pinterest?

Pinterest is an online social networking that is quickly growing and expanding rapidly. The network consists of uploading photos, sharing and saving links, and growing websites, blogs, and specific articles through groups of people with specific interests and even by searching.

Pinterest is free and easy to use and allows you to register within just a few minutes, giving you your very own account. Users are able to make their very own collections of “pinned” items, virtually discovered within the Pinterest communities. If you are an uploader of content yourself, you can make folders and categories that represent your website such as “Tutorials”, “Recipes”, “New Releases” or even “Articles and News”, giving your website its own virtual hub directly on Pinterest.

How Can Pinterest Help With Expanding a Business or Growing a Website?

You can use Pinterest to advertise a new recipe you have posted on your blog, or even to share freebies and discounts which will help to get views and visitors directed to your site’s URL. When users search for specific keywords that are relevant to your site and its content, they can easily find the item or article they are searching for. When you title your Pinterest links properly to coordinate with your website, you are then properly using SEO, also known as search engine optimization. Search engine optimization is a method used online to help with growing websites and URLs within search engines including Google, Yahoo!, and Bing.

Related Reading:   Is Google Making SEO More Difficult Or Rewarding Good SEO Practices?

When others who are browsing Pinterest “pin” or save your links, they also have the option to share the link to their own Pinterest boards. Anyone following them will view your link, rapidly giving exposure to the content and articles you have to offer on your site. The more re-pins you receive on Pinterest, the more exposure your link and URL will receive within search engines. When your titles match the titles on your blog, you are also improving the SEO in your website simultaneously.

Implementing SEO With Pinterest

It is simple to implement SEO with Pinterest when you have a registered account. When you upload new content to your Pinterest account, title the content with the same title used on your website or on your blog, to help with matching for search engine results and for SEO purposes. Researching trending and “hot” keywords is possible by using tools from Google and other online keyword-comparing tools and services. Finding and pinpointing keywords when uploading to Pinterest will give you more chances of finding genuinely interested users who are searching for the content, services, and products that you have to offer.

Understanding Your Market

Using Pinterest and SEO to help you with growing your website and building a brand is an inexpensive method of allowing you to reach a larger audience without having an extensive advertising and marketing budget available. Also, you do not have to be a professional in order to use Pinterest, as it is a completely free service, making it accessible for personal or business purposes.

Related Reading:   Understanding Your SEO Figures

Understanding the target demographic and market you want to appeal to will give you the best chance of appealing to the age group, gender, and group with the same interests as your brand when you begin to use Pinterest. If your company is professional and offers modern-looking products or services, be sure the graphics and online presence you use when uploading to Pinterest to represent your website and brand are relevant and match the color scheme or theme you are using.

Wrap Up

Pinterest is an incredible tool and you need to invest a little time to learn your way around it. Don’t forget to use some kind of tracking software, such as Google Analytics, to find out how visitors are interacting with your content and what drives them to your pages. This will provide you with great deal of insight to improve your Pineterest pages even further.

Guest Post by Jimmy Reynolds :
Jimmy Reynolds is an experienced copywriter and online marketer with over 15 years of experience under his belt. He has consulted and written for many large brand advertisers and currently is working with Verizon on their new Fios Deals.

15 thoughts on “Pinterest SEO Tips To Improve Your Search Engine Ranking”

  1. Yes I am agreed with you Pinterest is very useful now a days to highlight your blog and its visibility
    on search engine as I have read some where I think Lee that was your article where it was written that Pinterest is going to change there invitation setting which will be now easier soon so after that I think Pinterest will increase there users and fans.

  2. So true! Pinterest is a very powerful website to get links from. I checked ranking of one of my latest site and the link juice from pinterest was amongst the highest on the list. If used properly Pinterest can give very high value to any one

  3. Yes, Pinterest is a new famous social networking tool that I shouldn’t ignore. I think I should start learning how to use this powerful tool for my online business. However, I’m wondering the necessity for us to do link building for the Pinterest page. Thanks!

  4. Pinterest is great for link building, however I will say thing…It’s only one root domain, google catches onto that. Second, Google is figuring it out. I wish link building was easy, I really do. Pinterest should not be used for SEO, youll soon find it a waste of time if you do that but, Pinterest is amazing for getting traffic, and extending your brand.

  5. I’ve never really think about SEO-ing the titles on Pinterest, I am not sure have those images appear in search results as I haven’t done deeper research and I doubt that images would appear in the search as those are already published somewhere else.

  6. I agree ! Pinterest gives a lot of benefits with SEO. I have been playing around with Pinterest for a while and i see some of the traffics coming from the website.
    thanks for the good post.

  7. Hello Lee , these are really great pintrest SEO tips which can improve our blog/website in search ranking. Pintrest is really a boon for all the bloggers any ways thanks Lee for this article

  8. I have heard a lot about pinterest and haven’t got into it yet. Looks like I need to give it a try. Thanks for the great breakdown, now I know why people are using it.

  9. Awesome Article! Really i am totally agree with you. Pinterest is a powerful tool social media networking site.And i use of pinterest sites. but i don’t know about more pinterest sites. so I think we should start learning how to use this powerful tool for my online business.Well thanks to tell about this Tips.

    1. I also Agree Neha! really Pinterest is a powerful social media tools. but I have already Started pinterest. and i think Pinterest is very helpful to promote your online business. Great..

  10. Hi Lee, Nice post! Pinterest really Is great platform to improve your site ranking in the search Google engine. Pinterest is a SEO tips to improve the ranking. I always use the pinterest. and Pinterest is also great for link building, Well thanks for sharing this post.

  11. I have been using pinterest to promote my blog post. It seems good and it’s somehow contributing traffic but not significantly. Also have you tried Pin It? It’s a service similar to pinterest.

  12. Hi,
    Thanks for enhancing my knowledge. Really Pinterest is social networking that growing your site on search engines and improving your search results. Pintrest is really a boon for all the bloggers and small business owner.Any ways thanks Lee for this article

  13. Thank you friend. this is very good information. Search engine ranking is very important to our blogs now days. here Social networking sites like Facebook, Twitter and Google+ shows good result in blog traffic. Pinterest is now a days playing key role. thank you

Comments are closed.