Reducing Bounce Rate For Your Blog – The Dos and The Dont’s

Up until recently, blogging for the purpose of gaining visibility online was either unheard of, or rare, but these days, so many blogs are being created that it is becoming practically a mystery to Internet marketers how they should go about making their blogs stand out from the crowd – and according to stats, not many are nailing it.

As far as blogging goes, there are many types of blogs, andvarious reasons why people create them, but irrespective of your reasons for maintaining a blog, some rules apply no matter what the circumstances are. Many bloggers use analytics tools (like Google Analytics) to keep a tab on how their blog is doing. Sometimes what they see there is not pretty, especially when it comes to the metric called “bounce rate“.

Put quite simply, if you didn’t figure this one out yet, the bounce rate of your blog is a measure of the percentage of people who leave your site from the same page they entered it. This means that they left the page without visiting any other page on your website. Now this happens all the time. Sometimes people just enter the wrong site and they immediately click the “Back” button, but a high bounce rate is indicative of the fact that

  • Your landing page is not relevant to your target audience
  • Your website is poor
  • Your blog is not nearly as interesting as it should be for it to work for you

Note that websites with relatively low bounce rates tend to have better rankings in Google and other search engines as well.

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Let’s talk about some steps that you can take to reduce the bounce rate on your website. Keep these in mind when creating pages or posts for your website and you should be decreasing your bounce rate in no time.

1. Add internal links at the top of your pages

Perhaps the easiest and most effective way for you to reduce your bounce rate without even doing anything really is to use internal links at the top of your pages. This is easy to do and you should start adding internal links to every one of your pages and posts right away!

2. Avoid irrelevant ads

Being greeted with an outrageously excessive number of ads when first landing on your website can be a great turn-off for yourvisitors and the first thing they are most likely to do is hit the “Back” button. I mean, wouldn’t you? We are especially talking about the intrusive blocks of ads and ridiculous banners that are displayed right in the middle of the content.

3. Your pages should load fast

Remember that not everyone has access to fast Internet connections (and not everyone has a great deal of patience!). People don’t like waiting for ages just to see what’s on a page – especially since there are many other pages that would take only a couple of seconds to load. If you want the bounce rate for your blog to decrease, make sure to decrease your page-load time. To do that, here are a few action steps you may want to take.

  • Analyze your page load times with Pingdom Tools
  • Use the “Save for web” option for your images in Photoshop and GIMP
  • Don’t use HTML to resize your images. Avoid animated GIF images
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4. Simplify your language

Okay people, if you own a blog, remember that blogs are not peer-reviewed or refereed journals. You are bloggers, not PhD candidates fighting their dissertation. top using the big grammar thinking that you will impress your readers. You will probably only end up giving them a headache and they will hit the “Back” button. Even worse, they will probably avoid you in the future like the plague. So what you should do is keep your academic qualifications aside and work towards giving your readers the information they need, presented in a way they will understand right away.

5. Calls-to-action need to be specific

There is a common practice among bloggers these days that they tend to try andsave on content creation by trying to kill 12,000 birds with just one stone.

“Like this on Facebook! Buy this! Sign up for that! Oh, check this ad out! Do everything!”

This will lead to an increase in the bounce rate of your blog for the simple reason that people will find it hard to understand why your blog is there in the first place. As such, your calls-to-action need to be specific. If you want your visitors to join an email list, justsay so. If you want them to buy an e-book you are selling, just tell them to click the “Buy Now Button”.

25 thoughts on “Reducing Bounce Rate For Your Blog – The Dos and The Dont’s”

  1. Bounce rate is a topic many bloggers overlook without knowing its effect is enormous. Bounce rate will definitely affect your ranking, and of course your earnings. Following your article one can simply reduce one’s bounce rate and this can lead to increased search engine ranking, increased earnings, and higher pageviews.

  2. Bounce rate is something that is often misunderstood. You have provided a great explanation, and you are right with so many other blogs out there, the competition can get overwhelming. Providing internal links I think is the most important thing you listed. You need to give your readers a reason to look further when they land one your site.

  3. If your blog bounce rate is high its simple means readers or users are not taking interest in your post. So, try to keep low bounce rate of your blog or websites by making your post interesting and unique for your reader. The tips share by you obviously help to most of blogger to reduce their bounce rate.

  4. Nice tips Lee. Few days back, I’ve added related posts under the menu and it is really helping to increase visitor engagement on my blog. Thus the bounce rate is being reduced day by day.

  5. Bounce rate is very important for bloggers. With the use google analytics, you can easily analyse how your visitors behave in your website. Thanks for posting this

  6. Thanks for sharing this informative post, “bounce rate” has big impact in your website and blog ranking. This is a cool information.

    Excellent Post!

  7. I found many tips about how to reduce bounce rate and this posts is one of the best post that i found. I have problem with bounce rate and this post give me solution. Thanks lee for share this information

  8. yes Bounce rate is much important factor for bloggers. according to my views internal links can reduce bounce rate only. Because blog should be made in such a way that people should want to go to other pages. But dont you think that google discourage many internal links to any post?

  9. Hi Lee,
    i totally agree with you
    i believe bounce rate will defiantly affect your websites. so adding internal links to your post is important to reduce the bounce rate.

  10. High bounce rate is not good for a blog, it can affect search engine ranking also. To decrease bounce rate we can interlink old related posts or use a good related post plugin like ‘nerelate’. Using a light weight fast loading theme is always a good idea.

  11. If only blogging was what it used to be just 5 years ago. More and more people are attempting to blog as a living. Not necessarily a bad thing, but the competition is very fierce. This is why I feel that having internal links is the most important thing you can do for any blog. A blog without links is a blog without views if you ask me.

  12. Since people are becoming more and more impatient, a webpage that takes longer than a few seconds to load is going to get closed. Or, they’re going to refresh the page and not even remember why they went to your site in the first place.

  13. Wonderful post I totally agree with you reducing bounce rate can be a key factor for your ranking in the search engines and if you got content of great quality you get a quality score from Google. It is also an effective method to generate quality visitors to your website.

  14. Oh my goodness! Awesome article dude! Thanks, However I am experiencing difficulties with your RSS.
    I don’t understand the reason why I am unable to subscribe to it. Is there anybody else getting similar RSS problems? Anybody who knows the solution can you kindly respond? Thanx!!

  15. Amazing tips dear.. It will surely help me to reduce my blog bounce rate. I was known with some tips but looking for some advance tips and your tips increase my knowledge. I am happy to read these tips. Thanks buddy. Happy Blogging 🙂

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