Is it starting to feel like almost everyone in the U.S. has a blog these days?
You’re not just imagining things! There are more than 30 million bloggers in America in 2018, and that number is expected to continue to grow well into the future. By the time 2020 rolls around, the total number of bloggers could creep close to 32 million.
With that in mind, you might not know how to grow your blog and make it stand out in the crowd. People have so many options when it comes to blogs these days, which can make it almost impossible for individual bloggers to differentiate themselves from their competition.
You can do it, though! You just need to take the time to learn the best ways to do it.
Here is the only guide you’ll ever need on how to grow your blog.
Make Sure Your Blog Is Unique
What makes your blog different from all of the other blogs out there?
If you want to learn how to grow your blog, that’s one of the questions you’re going to need to ask yourself. There has to be something that makes your blog completely unique.
There are many bloggers that make the mistake of trying to cover a very general topic with their blog. For example, they’ll choose to cover a broad topic like sports or movies with their blog.
You’re better off focusing in on a topic that’s more specific than just sports or movies. Rather than taking such a general approach, try making your blog about the most prominent Jewish athletes in 2018 or the most under-the-radar movies of the last decade.
You’ll attract more attention to your blog when you cater to a specific crowd instead of trying to cater to everyone at one time.
Post Fresh Content on Your Blog on a Regular Basis
Once you have a unique blog idea in mind, it’s incredibly important for you to get into the habit of posting on your blog regularly.
You don’t necessarily need to post on your blog every hour or even every day. But you should create a schedule for blog posting and stick to it.
When those who follow your blog visit it, they’re going to want to have fresh content waiting for them. So you should make it a point to give them the content they want in order to keep them coming back over and over again.
Network With Other Bloggers in Your Space
After you have your blog up and running with posts going up on it regularly, your next step will be to start networking with other bloggers in your space.
Find bloggers who cover a subject similar to yours and reach out to them and introduce yourself. It’s usually easy enough to find their contact information on their blogs or on their social media accounts.
Let these bloggers know that you appreciate what they do on their blogs. By simply introducing yourself, you can open up the lines of communication with other bloggers and potentially expose your blog to them.
Offer to Write Guest Blogs for Other Bloggers
If you find that certain bloggers are receptive to your initial introduction, use that to your advantage if you can. Tell them that you would be more than open to writing a guest blog or two on their blog if they ever wanted you to.
Most bloggers are open to the idea of allowing other bloggers to guest blog on their website because it provides them with content for their own blog followers. At the same time, it’ll help you grow your blog by exposing your writing to a new set of people.
You won’t usually be paid for a guest blog. But it’ll give you the opportunity to link to your own blog and generate more traffic for it.
Create an Email List for Your Blog
As you start posting more and more on your blog and attracting more and more readers, people will begin to put some of their trust into you. This will give you the chance to start collecting email addresses from some of your followers for the purpose of setting up an email list.
An email list will allow you to stay connected with those who visit your site. It’ll also allow you to publicize your posts and drive even more traffic to your site over time.
By reading this guide for building an email list, you can find out more about how to create an effective email list. It’ll help grow your blog in no time.
Publish Links to Your Blogs on Social Media
In 2018, you 100 percent need to have active social media accounts in order to be a successful blogger. You’re going to find it difficult to grow if you don’t have Facebook, Twitter, and Instagram accounts to lean on.
Social media accounts will give you a place to publish links to the blogs you write. But maybe more importantly, they’ll provide you with a place to stay in touch with those who read your blog in between posts.
You can deepen your connection with your blog readers through the use of social media. By posting a photo, a quote, or something else on social media, you can remind people about why they started reading your blog in the first place.
If you utilize social media in the right way, you can grow your blog quicker than you ever thought possible.
Never Stop Learning How to Grow Your Blog
Learning how to grow your blog is a never-ending lesson.
When you first start your blog, your goal might be to get just a few people to read it. But over time, your goals are going to get to be bigger and loftier, and you’re going to need to find new ways to grow your blog.
Use some of the suggestions listed here to get started. But once you begin to experience growth with your blog, continue to find new ways to build up your audience on your own.