Finally creating your business website?
Having trouble choosing a domain name?
Creating a professional-looking business website is essential in the modern age. However, deciding on a domain name for your business website can be tricky and it can be stressful trying to make the right choice.
You’ll be using your website for a long time to come, so you need to think carefully about your domain name to make sure it serves your business well.
Luckily, we’re here to help. Below we’ll tell you everything you need to know about choosing the best domain name for your business website.
1. Align It With Your Brand
You probably already know that great branding is essential for building your business image. It’s also essential to keep branding in mind when choosing your domain name.
If you already have a business with an offline presence, you’ll want to use your brand name in your domain name as well. Unfortunately, in some cases, your domain name will already be taken. If it is, you’ll have to do everything you can to align your domain name as close to your brand as possible.
On the other hand, if you’re starting a brand new online business you’ll also want to keep branding in mind. Think carefully when deciding on your domain to make sure it is as brandable as possible.
2. Avoid the Generic
When you’re trying to come up with a new domain name, remember that a unique and memorable name is much better than a generic one. Be specific when choosing your name.
Generic names may already be taken already anyway, but if not, it’s still better to make it unique. A more specific or creative name will usually work better than a generic one will.
At the very least you can get more specific with a domain name by adding in your city name, your area of expertise, or something else that makes your domain name stand out.
3. Make It Easy to Use
Another thing to keep in mind is that you should be aiming to make your domain name easy to use. Keeping it memorable is one of the best ways to do this. However, there are other ways to do this as well.
It’s important to avoid using any special characters such as hyphens in your domain name. Special characters can be even more difficult to remember when someone is trying to type in the URL of your business.
A great domain name will also be easy to say out loud. A domain name that is difficult to say out loud can frustrate customers and make it harder for them to tell their friends about your business.
4. Check Out Your Competition
When choosing your domain name it’s also important to check out any competing sites or businesses out there. Do a little research before choosing your domain name.
When using a domain registrar such as www.fivemint.com, you’ll easily be able to see if someone already has the exact domain name that you want to use. If they do, you may have to choose a different domain name for your business website.
Additionally, even if other businesses don’t have the domain name that you want they may be branding themselves similarly. Digital marketing techniques such as search engine optimization can be more tricky if other businesses are using the same brand name as you are.
Deciding on the Best Domain Name For Your Business
While it can take some effort to pick the best domain name for your business website, taking the time to make the choice will usually be well worth it in the end. The right domain name will serve your business well and help ensure that your customers can easily remember where to turn to find your business online.
Looking for more website tips? Check out our web design blog category now for more great articles.